What Are SEO, AEO and Generative Engine Optimization? A Plain-English Guide
What is generative engine optimization? A plain-English guide to SEO, AEO and GEO, what Google says about each, and what AI tools like ChatGPT actually…
AI Search Visibility
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The Prism PR Blog
Plain-English PR, digital PR and linkbuilding, and how earned media gets your brand into Google and AI answers. Written by Rick Pendrick.
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Studies & News
Named a 2026 PR News Person of the Year: Why Billion-Dollar Brands Hire a Boutique Digital PR Agency
Rick Pendrick is a 2026 PR News Person of the Year. See why Genworth, Gaia and other billion-dollar brands now hire Prism, a boutique digital…
Digital PR & Linkbuilding
Pay for Performance SEO and PR: The 5 Best Agencies
Compare 5 pay for performance SEO and PR agencies: what you pay for, published prices, and how to tell earned results from paid placements before…
Digital PR & Linkbuilding
Data-Driven Content That Earns National News Coverage
Data-driven content turns a small brand into national news. See how Prism builds 50-state studies, and how they earned Social Catfish 3,862 backlinks.
PR Explained
How to Get Media Coverage: Lessons From the NBA and NASCAR
How to get media coverage, from the NBA's front-page Financial Times story to NASCAR's turnaround: six lessons any company can use to earn press that…
Digital PR & Linkbuilding
The 5 Best Link Building Agencies, and How to Choose a Link Building Agency
Compare the 5 best link building agencies: Prism PR, Siege Media, Fractl, Page One Power and Rise at Seven. Pricing, proof and trade-offs for each…
PR Explained
What a PR Agency Actually Does
Discover what a PR agency does, from media relations to crisis work, see real campaign results, and learn how to choose the right partner for…
AI Search Visibility
AI Search Visibility: Is Your Company in ChatGPT’s Answer?
Measure your AI search visibility, learn why ChatGPT names some companies and not others, and see how earned media puts your brand in the answer…
Digital PR & Linkbuilding
Measuring Reputation: How Public Company Auditors Assess Link Profile Risk
Measuring reputation involves understanding how public company auditors assess link profile risk and its impact on brand credibility.
Digital PR & Linkbuilding
Navigating Reviews and Lists: Are Inclusion Links From “Best Of” Pages Still Safe?
Navigating reviews and lists requires understanding whether inclusion links from “Best Of” pages are still safe for your SEO strategy.
Digital PR & Linkbuilding
Toxic Link Detox: How to Identify and Disavow Legacy Backlinks Before They Tank Your Rankings
Toxic link detox is essential for SEO success—learn how to identify and disavow legacy backlinks before they harm your rankings and visibility.
Digital PR & Linkbuilding
“Invisible” Editorial Wins: Measuring the Hidden SEO Lift From Unbranded News Coverage
Invisible editorial wins can provide a hidden SEO lift from unbranded news coverage, boosting your site’s authority behind the scenes.
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