How Long Does PR Take to Work? A Realistic Timeline
How long does PR take? A realistic timeline from groundwork to first stories, backlinks, and compounding results, plus what speeds it up or slows it down.
PR Explained
Blog
The Prism PR Blog
Plain-English PR, digital PR and linkbuilding, and how earned media gets your brand into Google and AI answers. Written by Rick Pendrick.
Posts
AI Search Visibility
Zero-Click Search: What It Means When Google Answers Without You
Most Google searches now end without a click. Learn what zero-click search is, what the data says, and how to be the name in the…
PR Explained
How to Build a Media List: Our Process, Step by Step
How to build a media list that reporters read: the 8-step process Prism PR uses, from the story angle and Muck Rack search to reading…
Digital PR & Linkbuilding
What Is Domain Rating? A Plain-English Guide for Buyers
Domain rating is a 0 to 100 score for a site's backlink strength. Learn how it works, what a good score is, and how agencies…
PR Explained
GMO’s Late Apology: A Lesson in Data Breach Crisis Communication
GMO's CEO apologized 13 days after confirming a cyberattack. Prism PR CEO Rick Pendrick on data breach crisis communication: waiting is the worst choice.
PR Explained
How to Choose a PR Agency: 10 Questions to Ask Before You Sign
Learn how to choose a PR agency with 10 questions to ask before you sign: test their news judgment, check live links and paid placements,…
Studies & News
PR Pros Now Outnumber Reporters More Than 7 to 1
There are now 7.2 PR specialists for every news reporter in the U.S., the most in BLS data going back to 1997. See how all…
PR Explained
How to Newsjack a Breaking Story: Our Newsjacking Process, Step by Step
Learn how to newsjack a breaking story the way Prism PR does: monitor the news, find the angle, build the list, pitch fast and publish…
AI Search Visibility
Claude’s GEO Crackdown: Earned Media Is the Real AI Visibility
Anthropic banned using Claude for fake GEO tactics. Prism PR CEO Rick Pendrick on why earned media is the AI visibility that lasts, and what…
PR Explained
The Jay-Z Super Bowl Halftime Pick: A PR Lesson in Timing
Jay-Z picked himself for the Super Bowl halftime show. Prism PR CEO Rick Pendrick on why the backlash was avoidable: announce it and explain it…
AI Search Visibility
How to Get Your Brand Cited by Perplexity
How to get your brand cited by Perplexity: let PerplexityBot read your site, earn coverage on the sites it trusts, and track your citations every…
PR Explained
Cracker Barrel’s CEO Exit Shows How Long a Rebrand Backlash Lasts
Cracker Barrel's CEO left a year after its logo fiasco. Prism PR CEO Rick Pendrick on why a rebrand backlash lasts, and how to test…
PR Explained
Xbox’s COO Exit: What a Thin Executive Departure Announcement Costs
Xbox's first COO left after three months with a short memo. Prism PR CEO Rick Pendrick on why a thin executive departure announcement backfires and…
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